How to reposition the Mini Cooper as a luxury automotive brand while seamlessly driving users through a complex conversion funnel?
As with all good design, we begin with research and testing.
Draft an exhaustive usability audit and test key pages to better understand user habits, pain points and opportunities to optimize the website experience.
Develop user personas and journeys to inform content and design.
Map out known product milestones and re-occuring updates across all teams. Prioritize, prototype and plan releases.
Wireframe functional, reusable and modular design.
Create content informed by SEO and user research.
Build beautiful, inclusive, ADA compliant design and code.
Expand branding into motion and interaction design.
Use JIRA to track and plan intersecting workflows.
Experience holistic, user-centric design.