How to reach a younger, tech-savvy audience for an old familiar coffee creamer?
Make research and results driven recommendations on content and design.
Address business needs by building a scaleable design and taxonomy that let’s the brand add and discontinue products with ease.
Create a mobile-first, responsive website inspired by systematic design thinking that could host a wide array of products and recipes.
Create a unique interactive design system inspired by Coffee-mate including rollovers that “bloom” like creamer in your coffee.